Most websites sound like they were written by a writer who stole a lawyer’s suit.
Icky, robotic, all about them.
Your reader should feel like she can put her arms around your copy and get lost in an embracing hug. Don’t make her feel like she can only go for the formal handshake.
You gotta respect her. Make your words easy to read, relatable, conversational … not some dry regurgitated AI response.
Imagine what you could sound like if you weren’t afraid to be yourself?
Suddenly, you sound human again, right?
Right.
And that’s the key to creating a lead-and-sales generating machine.
Here’s how we get the Tin-Man — your website — his heart back.
With …
This Is Copy’s Web Lift™
(like a face lift for your website)
This “surgery” is performed in three stages:
We hop on a call so you can fill me in on the deets of the operation. Are we going simple routine colonoscopy or full blown Thoracic aortic dissection repair? [I Googled Most Difficult Surgery] Then, I send an invoice and a link for you to give me more in-depth details about your brand, customers, and all the stuff I need to get writing.
Next I review what you send back, then audit your site before offering up my views on what ways we can improve. You look through my suggestions then give the green light for me to rewrite and deliver your spanking new copy.
This part usually includes some audible disbelief and profanity on your part like: “Holy Sh*t! You’ve smashed this!” I smile smugly, we roll out the copy and monitor it for a few weeks to make sure it’s exactly what the doctor ordered. Normally we see a lovely bump in conversions and then I hang my keyboard up for another while. Neat, huh?
Ready to scrub up and get the Web Lift™ you’ve always wanted?
Just click, gimme your contact info, then I’ll send you over a Google Doc detailing some ball-park pricing and my process to help you decide if we’re a snug fit