Your Ad is like a welcome
mat for your offer. It better be inviting or they’re not coming in.
Crafting a great Ad isn’t easy.
It takes brainstorming, creativity, and a willingness to stick it to the status-quo.
Unfortunately, most would rather stick with the quo which results in copy like the sopping-wet floor of a Belfast bar on a Sunday morning.
And that might work okay if you have a huge brand and reputation to coast on … but if you don’t, you’re snookered.
Now … I suspect you’re looking to move beyond the realm of grey, motionless, faceless Ads.
Yes … you want to separate yourself. You. Want. Better.
You’ve seen Ads out there that cut through the steady stream of patter …
And you want a slice of that pie.
You want Ads that pull the plug on cheap tricks and clap back with imagination and originality.
That move away from being satisfactory to packing a wallop so big your customers buy in droves.
Such is the power of my Ad copy.
The process for creating rare-to-find Ads is really quite simple. It goes like this:
We hop on a call so you can fill me in on the deets about your Ad. Then, I send an invoice and a link for you to give me more in-depth details about your brand, customers, and all the stuff I need to get writing. [Simple stuff, but powerful]
Next I review what you send back, then audit your current Ads before offering up my views on what ways we can improve. You look through my suggestions then give the green light for me to write and deliver your spanking new copy.
This part usually includes some audible disbelief and profanity on your part like: “Holy Sh*t! You’ve smashed this!” I smile smugly, we roll out the copy and monitor it for a few weeks to make sure it’s exactly what the doctor ordered. Normally we see a lovely bump in conversions and then I hang my keyboard up for another while. Neat, huh?
And while your visuals could be the most polished spectacle ever, the cold truth is, without the right words it’s all for nout.
So, hit the detonator on your copy and up the ante with your Ads.