I boldly go where your copy hasn’t gone before.

(No, not there you fiend.)

What people tend to do is try and apply a standard formula to their writing. But that doesn’t work. You need to lean into your personality while asking “what role am I playing in my customers life? How can I make a difference for them?”

You’ve likely heard those old tropes before but just actioning them will move mountains. And your bottom line.

(Cue the cash register noise: Ka-Chiiiiiing!)

Now you might get some glaring looks and raised eyebrows for “doing something different”, but won’t it feel good to shake this rotten structure just a bit?

With me, all alibis are out. There’s no excuse for bad copy. Anyone can write that.

Good copy is tough, but it can make you IRREPLACEABLE.

Just so happens, I’m kinda pretty good at it.

But enough prattling on lets get to why you came to this page in the first place…

Me!