Become the new standard for emails that make customers automatically unsubscribe from everyone else.
Want emails that are literally so addicting to read that people will actually look forward to opening them?
Okay that might sound like a bit of a stretch but…
It’s true.
There’s a way to make people put you in their top five emails to read daily.
And it’s not by:
Smacking them over the head with discount offers to get them to buy
Bragging about how you attended and won a certain award
Sending this … “Oh, looks like you left something behind” to recover carts
Being a pushy teacher and ONLY sending tips, advice and lessons
Yeah, there’s a time and place for this stuff, but there’s also a RIGHT way to do it which I bet most of you aren’t doing. Meaning … you’re missing out on a vast pool of opportunity with your email marketing.
There is a formula to writing emails that people love to read everyday, that allows you to stay in their top five.
It’s …
This Is Copy’s Hooked-On-A-Feeling Email System
Hooked-On-A-Feeling uses a simple balance between speaking to your market — their pains and problems and your solution — and creating connection with them by using slice-of-life stories so they feel like they really know you.
By doing this we’ll write arguably the most entertaining, engaging and profitable emails of your life.
Here’s how it works:
We hop on a call so you can fill me in on the deets about your email plans. Then, I send an invoice and a link for you to give me more in-depth details about your brand, customers, and all the stuff I need to get writing. [Simple stuff, but powerful]
Next I review what you send back, then audit your current emails before offering up my views on what ways we can improve. You look through my suggestions then give the green light for me to rewrite and deliver your spanking new copy.
This part usually includes some audible disbelief and profanity on your part like: “Holy Sh*t! You’ve smashed this!” I smile smugly, we roll out the copy and monitor it for a few weeks to make sure it’s exactly what the doctor ordered. Normally we see a lovely bump in conversions and then I hang my keyboard up for another while. Neat, huh?
If you’re happy with the pre-built, automated emails that are baked into whatever email service you use, then this isn’t the system for you.
But, if you want to blow the doors of the place with some market focused, personality driven emails then we’ve got some work to do.